Learn. Play. Trade.
Invstr is a platform to teach people how to trade the stock market. It began as a game fed by real world numbers, along with a social network and financial news aggregation. I helped integrate real trading into the platform and advance the design system to handle this new functionality.
Invstr is a well established mobile app to help people learn how to trade the stock market. Initially started as a simulation that gave users virtual currency to test their skills at trading on real data. You could play several ways as well as interact with the community via news feeds and forums to share knowledge and ask questions.
They approached us to help integrate real trading via a 3rd party provider. This involved figuring out how to successfully communicate the proposition, walk users through a long sign up process and integrate the action of micro-trading into the existing system. As trading already exists as a simulation we needed a mode-switch to clearly distinguish when you were about to trade in real money vs virtual, whilst preserving the instrument model that had already been established.
I first created user flows to understand the pathways through the revised product, then we wireframed and prototyped the core journeys. Once user tested we iterated and completed the wireframe prototype before moving onto the updated visual system. This was an evolution of an existing system, extending the design language and iconography to accommodate the new functionality.
I was responsible for project management, as well as the UX, and directing the UI design with my team. I worked with their development team in Turkey to manage the build and the product team in London. The public launch was successful and the service continues to go from strength to strength.
Product team of over 40, and a design team of 3.