Property investment for everyone. Prop takes what is usually a high-net-worth only market, then democratises it with crowdfunding. A project where I completely managed the delivery over a 12 month period.
The proposition of Prop is fairly simple - crowdfunding property investment. A market where several entrants were operating. Prop however is backed by two sister companies already dealing in debt & equity investment providing an out of the box user base.
With their opening deal, Prop raised more money in two weeks than their nearest competitor had in a year of operation.
The main challenges were balancing ambitious client expectations while working within the confines of an existing crowdfunding platform provider and abiding by regulatory restrictions.
The largest design challenges involved communicating large amounts of information to make sure the user is making and informed investment decision and finding efficient ways to visualise their investments performance over time.
I won this project, then managed and delivered every aspect. The client wanted us to manage the entire delivery so I worked daily with the development partner to build up the product and release the v1 in late 2017. The client helped a lot with the product concept details using their deep domain knowledge. I developed the core UX which we produced using my team, then devise the brand and design system to enable us to create the UI.
Product team of 10 and a design team of 3.